Our Logo

Our Logo

A Purple Hand with a Red Heart Embedded in the Palm.

Why is the Hand Purple?

The Purple Hand represents all people in every community around the world and is blind to the color of skin, age, gender, sexual orientation, race, religion or nationality.
The color Purple is our national color used to honor and remember victims and survivors of abuse and violence… Those who are no longer here, those who are suffering in silence… afraid to ask for help.
The Purple Heart*…our Nation’s oldest medal of honor is awarded to men and women wounded in combat. The Purple Heart has become one of the most highly respected decorations of the US Armed Forces. The PURPLE HEART is awarded to members of the armed forces of the U.S. who are wounded by an instrument of war in the hands of the enemy and posthumously to the next of kin in the name of those who are killed in action or die of wounds received in action. It is specifically a combat decoration.

Why is there a heart embedded in the palm?

  • The Red Heart in the palm of the hand serves to represent when you hurt yourself or another person, or someone hurts you with words or by actions, it hurts deep inside, it hurts your heart, it hurts your spirit.
  • The open hand extended in front of you means STOP. The Purple Hand/Red Heart means stop and think before you say or do anything hurtful to yourself or others.
  • Taking the Pledge is taking an oath which is done with an open raised hand, just as in a court of law. When you take the Pledge, take it to heart; mean it with your heart.


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